Monday, November 12, 2012

Easy Ways to Increase Your Alexa Ranking

Easy Ways to Increase Your Alexa Ranking

Many online vendors seek to increase their free website traffic in order to increase their Alexa rating.  This has proven to be an effective way to find out how websites perform in their category, and is directly related to the amount of traffic they receive.  One effective use of the Alexa ranking is to input your website URL along with those of your competitors, and compare the rankings.  Just like golf, the lowest score wins.  If you are a commodity seller, and your competitors are a large group, or otherwise not easy to identify, the Alexa ranking can identify your type of business for you, and rate it against those it assigns to your category.  Even without competitor comparisons, the Alexa ranking can be analyzed over time to monitor the quality of your website traffic against improvements you may be making in your website design, or with the use of SEO optimization.

One important reason to follow and optimize Alexa ratings is to show an established and healthy site to advertisers.  Many advertisers rely on Alexa ratings in order to qualify the targets for their ad placement.  The power of Alexa is that it is accepted as very effective at comparing apples and oranges, so to speak.  For instance, how would you compare any two online businesses to decide where your ad was best placed?  Would you simply compare traffic and the one with the higher number wins?  This is a common comparison method, but suffers in the quality factors of the visitors.  For instance, in the first case, the visitors could consist of everyone who mistyped the URL of a common site, and have no predilection for purchasing anything from the target site.  In fact, they may visit the site irritated at the misdirection.  The second site could have targeted visitors, who have come because of clicking the links at a related site.  So the second site, although having lower traffic, contains the premium traffic.  They could have a much higher conversion rate to sales, which is the ultimate goal for the site after all.  Does that mean that the highest conversion rate makes the better site?  Not necessarily.  A lower conversion rate could still be the best rate in the class of that type of site.  So far, these are only three factors – traffic, amount of premium traffic, and business classification – and we still have not discussed search engine ranking, the use of SEO, or how to buy Alexa traffic.  This is the power of Alexa rankings is that all of these factors are taken into account and weighed into a final ranking that can be used to compare any two websites.

Another way to get started is to contact a provider for free website traffic, and see how they guarantee their performance.  Many specifically advertise that they will improve your Alexa rating, and after some months of service, you can confirm that this really happens.  At the same time, you can monitor your traffic, conversion rate, and most importantly sales to determine the improvements you have arranged.  Many free website traffic providers will refund your money if they do not help you achieve your Alexa rating goals.  By monitoring Alexa, you can effectively track your website performance improvement.


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